5.0 from 40+ ecommerce brands

Lifecycle flows

The automated flows that turn a first order into a habit.

0%

of revenue from automated flows, on average

0

core flows designed and built

0 days

to your first flows live

Automated flows quietly carry most of the revenue a good email program makes, yet they are usually the most neglected emails a store sends - a default template, set up once and forgotten. We design and build the flows that turn a first order into a second, a third, and a habit, all on-brand and tied to the revenue each one earns.

What's included

Journey mapping

We map your customer journey and find the moments where the right message earns the next order.

The core flows, built

Welcome, browse, abandoned cart and checkout, post-purchase, replenishment and win-back - the ones that carry retention.

Designed, not default

Every automated email built from your design system, so flows look as considered as your best campaign.

Behavioural triggers

Flows that branch on what someone actually did - first order, big basket, gone quiet - not one blast for everyone.

Tested and tuned

We keep refining the timing, creative and offer in each flow so it does a little more every month.

Revenue per flow

Reporting tied to what each flow earns and the repeat rate it drives, never opens on their own.

How we work with you

1

Map

We audit your current flows and map the journey moments worth automating.

2

Design

We design each flow to your system and write the logic, branches and timing.

3

Build

We build and QA every path in your ESP, then turn it live with tracking on.

4

Tune

We test creative, timing and offers so each flow earns more month over month.

See what your email could be earning

Send us your store. We'll tear down your current email - design, flows and inbox placement - and show you exactly what we'd build first. No contract required.

5.0 from 40+ ecommerce brands